Messaging Glossary

Messaging and Alert API Glossary

Short, precise definitions help buyers, developers and AI/search systems understand communication terminology consistently.

Initial Terms

  • DLT.
  • Principal Entity (PE) ID.
  • Sender ID/Header.
  • Content Template ID.
  • DLR/Delivery Receipt.
  • OTP.
  • SMS API.
  • Webhook.
  • Idempotency.
  • Unicode SMS.
  • Message segment.
  • API key.

Core Messaging Terms

DLT (Distributed Ledger Technology) in Business SMS

In India’s commercial messaging ecosystem, DLT refers to the registration/governance framework used to identify Principal Entities, senders/headers, content templates, consent/preferences and the messaging chain for applicable commercial communication.

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Principal Entity (PE) ID

The identifier associated with a registered business/organization responsible for originating applicable commercial communication in India’s DLT ecosystem.

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Sender ID / DLT Header

The registered sender identity associated with an SMS and the responsible business, subject to message category and telecom rules.

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Content Template ID

The identifier assigned to an approved message template containing fixed text and permitted variable positions.

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DLR (Delivery Receipt)

A status update returned through the messaging/telecom chain indicating the downstream state of an SMS, such as delivered, failed or expired where available.

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OTP (One-Time Password)

A short-lived code intended for one verification transaction or limited authentication purpose.

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SMS API

A programmatic interface that lets software request SMS sending, query message status and receive delivery events without manual panel operation.

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Webhook

An HTTP callback sent from one system to another when an event occurs, such as an SMS delivery-status change.

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Idempotency in Messaging APIs

A technique that lets a client safely retry the same logical request without accidentally creating duplicate message sends.

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Unicode SMS

SMS encoded using Unicode to support scripts and characters outside standard GSM-compatible text, often with different segment limits.

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